10 Elements of a Great Power Argument:
- Prepare until we have become the argument;
- Open the other to receive your argument;
- Give the argument in the form of a story;
- Tell the truth;
- Tell the other what you want;
- Avoid sarcasm, scorn, and ridicule. Use humor cautiously;
- Logic is power;
- Action and winning are brothers;
- Admit at the outset the weak points of your argument; and
- Understand your power. Give yourself permission — only to win.
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The above is from Gerry Spence’s How To Argue And Win Every Time page 202.