10 Elements of a Great Power Argument

10 Elements of a Great Power Argument:

1. Prepare until we have become the argument;
2. Open the other to receive your argument;
3. Give the argument in the form of a story;
4. Tell the truth;
5. Tell the other what you want;
6. Avoid sarcasm, scorn, and ridicule. Use humor cautiously;
7. Logic is power;
8. Action and winning are brothers;
9. Admit at the outset the weak points of your argument; and
10. Understand your power. Give yourself permission — only to win.

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The above is from Gerry Spence’s How To Argue And Win Every Time page 202.